Mission and Vision
To be the world's best roasted nuts and coffee brand by having the best quality products, excellent service and always create new products and flavors for its customers to enjoy and love.
FOCUS on roasting nuts and coffee
QUALITY of the products offered
SERVICE to the customer, the brand and society
INNOVATION in the products and flavors offered as well as how everyone at Al Rifai works as a team.
What we put into our roastery had to be the best and therefore what came out had to be the freshest and tastiest nuts and coffee. This is as true today as it was back in 1948 and is the promise of our brand to all our customers.